Saturday, 6 February 2010

Second Campaign Session

In the start of the second session, Mr Hind told us to make a start on our Research Reports (this is to research and explain about different campaigns, advertisments, flyers, etc). I decided to get hyperlinks of different websites which have various campaigns on them so I would be able to continue where I left off. One website I chose to look at later on was http://www.campaignlive.co.uk/. Click here to visit the website. Whilst I was researching, I found a number of different types of campaigns, such as campaigns to raise awareness (NHS), advertise a product(Sony Bravia), etc. These two campaigns that I just mentioned were the two I chose for my Research Report.

After researching, we were given a camera from Mr Hind. Our task was to take photos from the skills we learned. However, this task came with a twist. We were only supposed to take pictures of 1 object. Plus, the objects were given to us from Mr Hind. The objects were:
  • Piping
  • A lamp
  • A wrench
  • A block of wood with a peg stuck onto it
Mr Hind wrote the objects down onto seperate pieces of paper and folded them. 1 member of a group had to pick a piece of paper, open it, see what they got and then they have to use that item, as if it was a draw. I volunteered for my group and we got the piping which was reasonable, we could take some preety interesting photos with this object but I would of prefered the lamp. So in 30 minutes, we had to take 20-35 pictures of the object.

In my opinion, the best pictures we took were the hallway with the piping (left) and the corner with the piping (right). Matiss took the picture on the left. The picture was not supposed to come out like this, it was much darker on the display screen. However, when I first set eyes onto that picture, there was something I adored about it. The blur and the light shade gave the picture a 'horror show' effect. The piping on the floor just boggles your mind as you are trying to figure out why is it there. The light coming out of the circular windows volumises the 'horror show' effect. I came up with the idea and took this picture on the right. I like this picture because of the different light shadings on the piping, the background, the middleground and the foreground. This makes the picture look 3 dimentional as well. Not only that, this boggles your mind as you are tying to find out why the piping is there and what lies on the other side of the corner.



After showing Mr Hind the pictures we shot, he gave us 1 final task. We were either to edit 1 of our pictures on Adobe Photoshop or re-take some pictures but using a different object from the ones on offer. My group and I decided to re-take some photos because we wanted to develop where we left off and take Mr Hind's feedback (he advised us to include pictures with a less distracting background) to take some great pictures. I chased for the lamp. Unfortunatly, 1 group took the lamp so I took the wrench. I didn't want to take my chances with the block of wood with a peg on it.

These two pictures on the left are my favorites. The first picture had the head of the wrench and the fire alarm on the 3rd part of the rule of thirds. Your eye follows the brick line and then it ends on the object (wrench). It is clever because the fire alarm says "in case of fire break glass" and there is the wrench on the top of the fire alarm to break the glass. The picture mainly focuses on the wrench. The second picture had some symmetry. It is nice and simple. The clever thing is all of the gaps in the wood follow all the way to the wrench. Plus, the red on the wrench is right in the middle and red is an eye catching colour. The object is bang on in the middle of the rule of thirds. The targets for both of these pictures is to make it more interesting by adding in a little more of an interesting background. I think we have made the background boring intead of distracting. As a group, we must make the background somehow between boring and distracting.

Next week, we will be reciving our brief from Shakin' Moos which is a milkshake shop. This will be interesting as we are going to be working for a real and popular company. Our targets would be to improve our pictures by using good quality backgrounds and techniques. This would make our photographs look proffesional.


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