First Campaign Session

In todays first campaign session, the class and I was waiting for our first task. Mr Hind presented us the Yellow Pages. Our task was to find the most appealing plumbing advert on the Yellow Pages and to give an opinion. Plus, we had to imagine if our house was flooding because there was a pipe leak as if it was a emergancy. So in that case, we had to pick the most eye catching ad fast. I had chosen the Quick Plumbers ad. The reason why I chose this particular advert was because the colours were attractive. Also, the word 'quick' was in a bold font and that gave me the idea that these plumbers were quick and would get the job done in time. They specified the locations which are close to me so I know they are local as well. I believe that most of the class had chosen this ad as well because of the same reasons.

I have also learned where the best adverts are usally advertised in the Yellow Pages. The first place where readers start to look is at the top left corner. The bigger, the better, so it displaces a number of small adverts. Colour is key to catching readers eyes. The colour red stands out the most and I found out that this works by looking at different opinions in my class. A few people went for a large, red advert which was on the top left of the Yellow Pages. Unfortunatly, companys have to spend large sums of money to get all of these atributes.

Afterwards, we had to create a lunch delievery flyer for office workers. We had to make 4 drafts. I thought creating a original flyer was very difficult at the start. After completing the first draft, I eventually got into creating original drafts. Although, I am not that much of an artist when it comes to drawing. Finally, I finish my 4 drafts and they turned out to be very original. For our final piece, I put all of the pros of my 4 drafts into 1 final piece. I thought the final piece was very effective as it was smart and original (there is a chef tossing a pancake from the pan, the cooked bits of the pancake says "long day at work?", the smoke from the pancake says "hunger" to tempt readers, the flyer includes contact details, location services, etc). On the other hand, my drawing was still not up to scratch. Fortunatly, the drawing did not matter as we were going to make the 'final, final' piece on Adobe Photoshop.

Meanwhile, we got ourselfs into groups. I was with James and Matiss. Then, we had to choose out of the 3 final flyers. My group chose James. I felt that James was chosen because of the quality of the drawings. It wasn't even that special or original. Plus, I think mine and Matiss's final flyers were not chosen because of the quality of the drawing. The group completly ignored mine. Next, we had a tutorial about how to use Adobe Photoshop. I learned a lot of new skills about how to use Adobe Photoshop, such as how to add new layers and backgrounds. As we began starting to make the final flyer, I did not get a chance to even test my skills when I had a chance to remember them because I have never used Photoshop before. Also, there was no internet access so we were limited on pictures. The reason for this was because my group had the computer to themselfs for the whole time. I was dissipointed about how the final flyer turned out to be.Our targets would be to work as a group a bit more. Also, the group needs to take into account that it is not all about the drawing in the draft, it all about the idea. Overall, there were some highs and lows, however I enjoyed the first session.