The Brief

In this session, we were going to receive our brief from Chris Lane (a man who owns Shakin' Moo's which is a milkshake store.) However, we were not just getting the brief on paper and just plan, Chris was going to explain what we needed to do. This ment we needed to write the brief down and take some important notes.

I was once again working with James and Matiss because all of us are effective team workers. The main things we were supposed to take notes of was the location of Shakin' Moo's, the current promotions, the competition, the main customer audience and profits. We found out that the location of Shakin' Moo's is a major issue as it is hidden in Burleigh Street and is being shadowed by a electrical shop called Hughes. On the other hand, as Primark opened down Burleigh Street, customers are crawling all over the street and sales have been increasing ever since it opened. Next, I have found out that Chris current promotions are Valentines Day (the money from the purchased milkshakes goes to a charity.) Plus, Chris has released a new shake which he thinks is the best milkshake he has ever made. It is a Tesco Chocolate Fudge Brownie flavoured milkshake. Not only that, he released something else called 'hot shakes' which are hot milkshakes which I think is completely different. Unfortunately, there is another issue apart from the location; the competition with a milkshake chain called 'Shake-Away'. Fortunately, the place is dull compared to Shakin' Moo's and sales are quite low. Overall, Shakin' Moo's is doing pretty well for a new milkshake shop. The main customer audience is children and teenagers aged 3-16. I found out that they get more customers and profits by advertising. One way they do this is with the current costume / mascot they have.

Finally, we got our brief. Our brief was to create a advertisement which advertised either the new product (the Tesco Chocolate Fudge Brownie Milkshake) or the hot shakes. This advertisement could be done as a poster or a flyer. This should have a good design as Chris told us that he is not much of a designer.

Our target would be to come up with a simple idea then progress it from there. Also, this design should be original. I am sure that we can accomplish this.