Leaflet 'Wrap Up'

After all of the hassle trying to get certain pictures, fonts, layouts for our flyer/leaflet, MJM Productions has finally come to the point where we almost 'wrap up' creating and editing the leaflet. I could not wait for this day to come. Also, Matiss and I were making final additions and changes to the flyer. I was doing the back of the flyer, I will talk about this later in this post. James was doing the presentation.

In the beginning of the session, I quickly reminded my group to fill in the font gaps with yellow because in James's design, the font was pink and yellow. If I forgot to remind them, the font would not be the same, it would just look...pink. Yellow is a 'crazy' colour, however, it attracts customers. So, if we apply yellow to our font, customers would be interested in reading it. We included the yellow in the text by using the bucket tool which allowed us to fill in gaps with a certain colour. You can see this on the image on the left. Unfortunately, this took us most of our time because there were tiny spaces and they are extremely difficult to fill.

Thinking that we have completed the front of the leaflet, we printed it out. As I looked at the design, it did not look that special. I thought it was too brief. In that case, I asked Mr Hind about what we should change. He said that I should take the printed copy and go round classes and see what they think of the leaflet. I chose to do that so I decided to go to the art room next door to the photography room. The students were a mix of children aged 11-12 and teenagers as well. This is good because teenagers and children are our target audience. A couple of children and teenagers said that the front is brief. One girl also told me that the bottom of the leaflet is boring and needs a little bit of tweaking. Another teenager said that it should be more relaxed and should match with the steam. I took all of these ideas on board and I told these to my group. I decided to change the slogan. In my idea, it said 'fresh and hot' so I said that to the group. Although we wanted to change the slogan, we were thinking to merge the two together. The image on the right shows you that we made slight changes (the slogan has changed, there is an added boarder, Shakin' Moo's mascot and 2nd slogan are tilted and made slightly bigger).

Whilst that was done, I was continuing with the back of the leaflet. I came up with an outstanding idea of making the Shakin' Moo's map by getting a map where Shakin' Moo's is on Google Maps. I copied the image onto paint and selected the bits I wanted. Then, I dragged the map onto a Shakin' Moo's logo boarder which I made earlier by erasing the logo words. The map automatically cropped itself in the shape of the Shakin' Moo's boarder when I selected and deselected some layers. Finally, it looked like a proper Shakin' Moo's map! Matiss helped me by installing the font as I was using a different computer without the font. Also, he added and arrow which I could not find. I included the 'free wi fi' logo as previous Shakin' Moo's flyers had these. Here it what it looks like:

Meanwhile, James was doing the presentation for presenting our product to Chris Lane. He was stuck of a few things to write. Fortunately, I helped him.

Our targets for next week is not to rush anything because when I showed our 'draft' product to the children and teenagers, they thought it was rushed as well, so in conclusion we need to realise that its about quality not quantity.

Next week, we will be advertising the flyer to Chris Lane with our presentation to help us. We will be practicing our presentation mostly next session.